EU EMPOWERING CONSUMERS DIRECTIVEMANDATORY · SEPTEMBER 2026
Every green statement, shielded before it ships.
For the brand that makes it, the retailer that sells it, and the agency that writes it. All three are liable under the EU Empowering Consumers Directive (ECD) Shield protects all three.
3
Parties liable under the Directive
Sept 2026
Mandatory enforcement date
Up to 6%
of annual revenue in potential fines under the Directive
Live Demo · ECD ShieldBeta · Public Previewv2.0 · Releasing June 2026
Scan any web page for ECD risk.
Try it with your own company website — paste it into the scanner to see how you would score live.
greenclaims.zeropact.co/
Three-party liability
Most platforms protect one party.
ECD Shield protects all three.
The Directive ends the era where blame travelled downstream. Brand, retailer and agency now share liability for the same line of copy.
01
The risk
Without ECD Shield
- · Brand sued for unverified label
- · Retailer fined for reselling it
- · Agency named in the same suit
02
The intervention
With ECD Shield
- · Every claim scanned against the directive
- · Evidence packet generated automatically
- · Audit trail signed and shareable
03
The outcome
Everyone ships
- · Brand ships with confidence
- · Retailer keeps the listing live
- · Agency keeps the account
Who this is for
Six roles. One shared exposure.
H&M · class action 2024
Brands
Liable for every claim on every SKU you put on shelves.
Walmart · $3M FTC 2022
Retailers
Reselling unverified claims now carries a duty of care.
Deichmann · DE injunction 2025
Manufacturers
Supplier-side proof is the chain's weakest link.
Lidl · ACM ruling 2023
Resellers
Marketplaces and distributors are caught between both.
HSBC · ASA ban 2022
PR agencies
The press release is now treated as a regulated claim.
REI · PFAS class action 2023
Marketing agencies
Whoever wrote the copy is a named co-defendant.
Real cases · retailers and agencies already exposed
The precedents are already on file.
EU EMPOWERING CONSUMERS DIRECTIVEMANDATORY · SEPTEMBER 2026